Diamonds last forever so when purchasing one it is important to know and understand the characteristics and specifications you need to pay attention to, in order to maximise the quality, brilliance and beauty of your ethical and conflict-free diamond.
We know that it can be an intimidating experience so we have created a simple and easy to understand guide explaining the important things that will help you choose the perfect diamond
Excellent
Diamond Shape
Shape refers to the overall look of a diamond. Diamonds come in a variety of shapes.
Flawless
Diamond Clarity
Refers to how clear a diamond is and is evaluated based on the number of inclusions or blemishes.
Brightest
Diamond Color
Refers to the shade or hue of a diamond. It is graded on a scale of D-Z with D being colorless and Z yellow.
Excellent
Diamond Cut
Refers to the way a diamond has been cut and proportioned to reflect light.
